Complete the sales process; track and measure the results

Regular summary reports provide detail on the progress of the program, by channel, and by target group. Cost Per Lead, Lifetime Value, and Return on Investment (ROI) are just a few of the calculations that are performed on your program to measure the results against the original forecast.

Key learnings from each program are applied when developing the strategy for the next stage of the program. Some key indicators of a program's success that are evaluated are:

  • Program ROI:  Newly generated sales relative to the cost of the program 
  • Progress to date toward a donation goal
  • Number of downloads of a whitepaper offer
  • Percent of E-mail Opens and ‘click-throughs’ to a PURL