Q Approach

The 'Q Approach' is a methodology that follows a distinct sequence of steps that are designed to improve the rate of response of your campaign.

Although every program has a unique strategy and purpose, Quality Letter Service uses this proven approach, that is at the core of every marketing effort, to drive results at every stage of the process:

  1. Define the Target Audience
  2. Get their attention with a relevant message or offer
  3. Encourage a response on their preferred communication channel
  4. Offer something of value in return for contact information (e.g. email address)
  5. Route the lead to the appropriate marketing team
  6. Complete the sales process; track and measure the results