Copywriting

Ultimately, all of us with a product or service to sell must have a compelling story to tell about our company.  What differentiates us from our competition?  Why does our experience make us the best fit for your needs? 

The mission of the Quality Letter Service copywriting team is to tell your story to your target audience and engage them on any channel they prefer.  Whether it's a microsite introducing a new product, a direct mail piece explaining a new brand logo, or a simple Thank You E-Mail showing your appreciation to a long time customer, every situation has a story behind it.

Our copywriters work with you to craft the story in such a way that it resonates with the viewer/reader, ideally producing an emotional response. The art director has ultimate responsibility for visual communication, but it is usually the copywriter that comes up with the overall concept or 'big idea'.

If you've got a 'big idea' that you would like to explore in more depth, 'Contact Us' to brainstorm about how to bring it life!