Integrated Multi-Channel Marketing

Creating and integrating marketing campaigns that cross multiple channels is a key part of how we deliver marketing services.

For example, a lead generation program for your firm could consist of a Personalized Picture Card with a relevant image, message, and offer sent to a highly targeted prospect list.  This card drives the recipient to respond to a custom landing page using a personalized URL (PURL).  The offer (i.e. a report relevant to the recipient’s industry and your expertise) is sent to the recipient via E-Mail and the sales rep is notified immediately of the response.

Use of PURLs improves campaign trackability so results can be more easily measured.

Fundraising is another area where campaigns developed and deployed utilizing Multi-Channel Marketing Services apply a wide range of media to meet the needs of our clients:

Examples of Integrated Fundraising Solutions are:

  • Fundraising appeals
  • Event invitations and collateral materials
  • Donor acknowledgments
     

Our 'Q Approach' for program integration includes the following process steps:

  • Mail to your target audience, drive to a custom web page for response, collect E-Mail address and other relevant information to qualify and segment for subsequent campaigns.
  • Target your prospects and donors, segment them into subgroups
  • Create concept, write copy, and plan the campaign
  • Rent targeted mailing lists
  • Offset print components
  • Produce personalized letters, envelopes and other materials, assemble
  • Produce selfmailers with Personalized Picture Cards to get the message noticed
  • For an Event, create online RSVP registration; tailor it for different types of events (i.e. Golf outing)
  • For organizations that do not have on-line giving, take steps to set it up for them