Personalized URL (PURL)

A Personalized URL, or PURL, is used to provide the target of a marketing program a uniquely named link, usually including their name, to entice them to respond to the campaign. 

The PURL (i.e. “Get a free report online at www.JohnSmith.FreeReport.cοm”) allows us to create a custom landing page or microsite that is specific to that individual. The landing page can have a tailored offer and be pre-populated with the respondent’s information.  Since the landing page is unique to an individual, it is easy to track their page visits and actions.