Strategic Planning

Strategic Planning requires an outward view of the market and your competitors so that the 'go to market' approach has a high likelihood of success.

Quality Letter Service uses some of the following techniques to help shape your strategic plan:

  • Business trends analysis:  A review of recent activity in the industry to determine what's hot and what's not
  • Competitive analysis:  What has the competition been up to and how best to counter it
  • Market segmentation:  Understanding the demographic and behavioral characteristics of the key target groups  
  • Marketing/Channel Mix:  Taking into account the purpose of the marketing campaign and the preferences of the target audience, selecting the optimal mix of type, cadence, and channel for the messages and offers