Route the Lead to the appropriate marketing team

When a prospect has responded, shared contact information, and shown interest in a product or service, all of the campaign detail is captured.  Regular campaign analysis reports identify the responders and indicate the appropriate response based on the message or offer they received. For example, the download of a white paper could trigger a real-time E-mail to your marketing organization that initiates the sales process.

Here are some of the additional campaign capabilities that are in place to help track your leads:

  • Appointments, calls, site downloads, and E-mail exchanges are tracked
  • High Quality Leads are ranked with a score to prioritize who to contact
  • Lower priority leads are assigned to an E-mail stream to keep them engaged until they are ready to speak to a sales representative